Digital Stunt

Marvel knew that Secret Invasion, their Disney+ series based on the popular comic book event, was packed to the gills with details that would thrill hardcore fans and newcomers alike. But today’s Marvel fans don’t miss a trick - that’s why Disney+ asked us to design a campaign that could stay one step ahead of the audience. 

I ideated and helped bring to life an in-world “detective board” Digital Stunt packed with Easter eggs connecting Secret Invasion to the larger MCU for fans to speculate around. An interconnected Instagram grid had a hidden password to a website containing the first 5 minutes of the show. If you’re a Marvel fan, our grid had all the secrets you were dying to see. 

And then the kicker: after five minutes, we deleted the whole thing, relying on eagle-eyed fans to put the pieces together among themselves, and were rewarded with the exclusive clip.