Campaign Highlights & Case Study

Before Harvard, Elle Woods had to face an even bigger challenge than law school: high school.

Fans of Legally Blonde questioned why a prequel series was needed, but our campaign was built to show how Elle’s high school story was a necessary chapter. We focused on the series’ humor, relatable themes like being a fish-out-of-water, and worked from pre-production through sustain on original capture that built out her world in Seattle. Our custom social voice also channeled our inner Elle by being as relentlessly positive and endearing as she is.

The result was a fun, fan-first campaign that led to the series quickly climbing to #1 on Prime Video’s charts globally.