Campaign Highlights

With no social presence beyond an outdated Facebook page and with Shrek 5 on the horizon, Universal came to us to launch the rest of the ogre’s official digital footprint from scratch. With a north star that’s built on “keeping Shrek weird”, we’ve ran with trends and current events through the world of Far Far Away. We built official channels that felt proudly unofficial, kept Shrek delightfully weird, and reignited the fandom while bringing his fairytale kingdom squarely into today’s internet culture.

In just a year, Shrek’s pages organically racked up 1.64M followers, 37.8M engagements, and 444M views.