SCARY MOVIE | PARAMOUNT PICTURES |
SCARY MOVIE | PARAMOUNT PICTURES |
Social Campaign Lead
Social & Lead/Oversight for the highly-anticipated Scary Movie 6 included:
Reactive Posting & Monitoring
Weekly & Ad Hoc Performance Reports
Social Calendar Maintenance + Posting
Social Wins
Embodying and crafting the voice of Shorty on socials
Talent social strategy to highlight the return of franchise OGs
Multiple earned media mentions
Campaign Highlights
SCARY MOVIE made it to #1 in the global box office with more than 1 Billion combined video views across all social content.
Throughout the theatrical campaign, we leaned into community management and stunts that respected the franchise’s roots, resonated with legacy fandom, and invited new audiences to take part in an Equal Opportunity Offender™️ cultural moment.
From ideating, scripting, and launching a Letterboxd for Brenda Meeks that garnered more than 14K organic followers to getting the cast to take part in a hotbox takeover of Times Square that got 65M Views, this was a labor of fan service and love from the moment we launched the @scarymovie pages.
